Digital Marketing and Lead Management Specialist - German & English

Our client is a world-class provider of high-tech products and services to the world's major industrial firms and scientific research institutions. In order to support their growth, they are looking for a motivated Digital Marketing and Lead Management Specialist (m/f/d) to join their marketing department in Ulm.

Our client is looking for a strong communicator with an affinity for technology or science and a flair for marketing to implement and manage successful e-marketing and lead management campaigns.

What will be your key responsibilities:

  • Supporting the expansion and optimization of the company website on the basis of the existing content management system, including strategic content marketing, SEO, and performance aspects
  • Creating, dispatching, and successful monitoring of internal and external newsletters in close cooperation with the technical marketing editorial team
  • Independent development and operative implementation of the digital ad strategy on search engines and specialist portals as well as control and management of the allocated campaign budget
  • Controlling and monitoring digital marketing campaigns to acquire new customers and retain existing customers
  • Creating and presenting reports and analyses f digital marketing and sales activities

What experience should you have:

  • Degree in marketing or communications with knowledge of scientific topics or scientific degree with a demonstrated experience in digital marketing and sales communication
  • Fluent German (C2) and English (C1)
  • Experience and confidence in using CMS, CRM, and common Google tools (including Google Analytics & Ads)
  • Proven experience in SEO in general and SEO-specific content creation is a plus
  • Intuitive and high level of initiative coupled with the enjoyment of a structured, independent, and pragmatic way of working
  • Confidence in working with MS Office Suite (Excel, Word, PowerPoint, and Outlook)
  • Experience using common graphics and image editing programs

What do you get in return:

  • Being a permanent employee in a growing and globally competitive nanotechnology company
  • Performance-based compensation and company pension scheme
  • Flexible and interesting tasks with room for your ideas
  • Flat hierarchies and fast decision making
  • Modern equipment and a beautiful work environment in a new building and good location with high recreational value
  • Flexible work
  • Good accessibility by public transport, free parking
  • Company parties
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