Digital Performance Expert

The role sits at the heart of our digital strategy and has ownership to all digital advertising, including Paid Search (AdWords, Sklik, and Bing Ads), Affiliates, Display & Programmatic, RTB, Video Advertising and Social Media Adverting.

What will be your key responsibilities:

  • Own, deliver and implement the digital marketing strategy but also end-to-end SEM/PPC campaign management, implementation, campaign analysis and budget/bid management together with our Digital agency and knowledge HUB
  • Work with Social Media & Content manager (Digital agency) to set-up paid social media campaigns (Facebook, Twitter, and LinkedIn) and manage social content
  • Build strong relationships with affiliates in order to ensure an increase in business coming from this channel.
  • Optimise cost per lead through affiliates in order to maximise reach and conversions.
  • Work with affiliates and partners to optimise number of conversions, test new incentives for existing affiliates.
  • On-board new affiliates to drive conversions.
  • Ensure consistent levels of reporting on affiliate activity
  • Support with the creative strategy – including testing, refining ad copy and landing pages
  • Strong relationships with affiliates
  • Increase in number of leads from the channel
  • Increase in the number of loans from the channel

What experience should you have:

  • University Degree
  • Digital Marketing Skills – broad knowledge of all digital disciplines
  • Paid Search Management
  • Management of Affiliates
  • Analytical capability
  • Customer centric thinking
  • Strong commercial sense
  • Good communication skills and ability to influence key stakeholders
  • Knowledge of Content management, Google Suite – Analytics, Tag Manager, AdWords; Seznam Suite – Sklik; FB advertising

What do you get in return:

  • interesting, diversed and responsible work
  • the opportunity to growth and to learn new things
  • you will be part of friendly and open team, where your colleagues will be always happy to help
  • we offer flexible working hours (37,5) / week and possibility of "Home Office" , so you can manage your time according your needs
  • your place of work is located in the Head Office with the view in Prague 4
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