Group Brand Manager

Fortuna has become an established brand among customers within just a few years. We became a proud international Family of companies carrying Fortuna Entertainment Group from the first betting shop. We want to go further and be known for having the best tech departments, offering our employees the usage of modern technologies, and being part of many exciting projects. Our new home is the remarkable Churchill II building, which has a view of Prague. Every detail underlines the company's corporate culture and represents our values. We make every decision and measure every outcome based on our values. Therefore, we focus on keeping accountability, boldness, and customer-centricity at the heart of our philosophy. The workplace layout is 100% ecological, providing ideal conditions for everyday work. We all work as one team and treat each other with respect, openness, a sense of honour, and respect for individual and cultural differences.

Do you want to be one of us?

We're looking for a talented Group Brand Manager to join our team. As a Brand Manager at FEG, you'll oversee our brand strategy, manage consumer journeys, and develop cross-channel communication efforts. Your key focus will be ensuring a solid investment return by creating and executing integrated marketing plans. Additionally, you'll define brand keys and foster a collaborative work culture while nurturing and developing the talents of your team. Join us and play a key role in shaping our brand's success!

• Ensure brand strategy alignment in the initiative approval process.
• Develop and execute brand plans with measurable results and focus on ROI.
• Provide guidance and direction to Brand Executives and Designers and develop a succession pipeline.
• Ensure the quality of design outcomes aligns with our brand standards.
• Analyze market dynamics, evaluate initiatives, and improve collaboration with a research team.
• Proactively search for ways to enhance brand management and communication strategies.
• Issue brand toolboxes based on aligned brand keys per market and initiate product communication toolboxes.
• Define strategies for CRM, acquisition, and loyalty club communications.

• Proven experience in brand management, marketing, or a related role.
• Strong analytical skills and a data-driven mindset.
• Excellent communication and leadership abilities.
• Proficiency in cross-channel marketing strategies.
• Ability to thrive in a collaborative and dynamic team environment.
• Strong project management and organizational skills.

• Variable compensation bonus
• Five weeks of holidays
• Flexible working hours and home office
• Individual career development plan
• Meal allowance and Cafeteria Benefit System (universal vouchers for sport, culture, travelling, and health)
• Special offers and discounts from our partners (Dr Max, Datart, Škoda Auto)
• Various events for employees (tickets for sports events, Well-being programs, workshops, conferences)
• The gym (open 24/7)
• An informal environment with no dress code
• Fresh coffee by our Barista, fruit Mondays
• Modern offices in the Churchill office complex with views of Prague castle