Group Digital Marketing Specialist / PPC Specialist

What will be your key responsibilities:

Fortuna has become an established brand among customers within just a few years. We became a proud international Family of companies carrying Fortuna Entertainment Group from the first betting shop.
We want to go further and have the best tech departments offering our employees modern technologies and being part of many exciting projects. Our new home is the remarkable Churchill II building, which has a view of the whole of Prague. Every detail underlines the company's corporate culture and represents our values. The workplace layout is 100% ecological, and the building provides ideal conditions for everyday work.
We all work as one team and treat each other with respect, openness, a sense of honour, and respect for individual and cultural differences.

Do you want to be one of us?

We are looking for a Group Acquisition Specialist to join our Acquisition team in Prague. As part of the digital marketing team, we mainly focus on the growth of our player base and maximizing the ROI through first-class digital marketing strategies across SEO, SEM, social media, programmatic, direct deals and affiliates. We work closely with the group, local teams (Romania, Czech Republic, Slovakia, Croatia and Poland) and 3rd party agencies to ensure consolidated communication and a good user experience for our customers. Working in the Digital Marketing Team, you will be responsible for driving the acquisition of new online customers for one of our markets, focusing on SEM and social media strategies.
  • Responsible for developing, executing, and continuously optimizing the monthly digital marketing acquisition plan and for the ongoing set up, maintenance, implementation, tracking, optimization and management of campaigns run in Google Ads, Facebook and Campaign Manager 360
  • Use the features of the tools mentioned above to implement campaigns targeting the acquisition landing pages or the main website pages to convert the visitors to registered customers and first-time depositors
  • Work with various tools for daily digital activities, such as task management, analytics, and A/B testing
  • Develop a close relationship with group brand and development teams, sending briefs for creative deliverables, such as banners, landing pages, and campaign websites and ensuring on-time delivery
  • Communicate and manage 3rd party suppliers effectively, focusing on delivery and maximizing value
  • Collaborate closely with various departments of the group marketing team and the marketing teams from each country
  • Work closely with the Business Insight team to develop analysis and reporting of campaigns performance and provide regular reporting to the broader business
  • Monitor competitor promotional activity and ensure that key learnings are shared across the business
  • Share information and insights about digital marketing tools and practices to help foster more excellent knowledge and understanding of the function across all members of the team

What experience should you have:

  • Fluent English
  • At least two years of experience as a digital marketing specialist, account executive/manager, social media specialist, and affiliate marketing specialist/manager
  • Proven working experience in digital marketing and advertising, managing SEM/paid social media/display, advertising/affiliate marketing campaigns
  • Strong analytical and data-driven thinking *Excellent attention to detail with the ability to manage your time and tasks effectively
  • Passionate with innovative thinking and up-to-date with the latest trends and best practices in the digital marketing world
  • Excellent communication skills

What do you get in return:

  • Annual bonus
  • Cafeteria plan and electronic meal vouchers
  • Discounts and promotions by our partners and Penta group companies (e.g. Dr Max Pharmacies: Gold Partner)
  • Flexible working hours
  • 5 weeks of vacation
  • An exciting and challenging job of a successful international group at the Prague headquarters (informal international teams, communication in English daily)
  • No dress code
  • Various events for employees (sports and corporate events, internal competition for tickets for sports and social events etc.)
  • Brand new offices in the Churchill office complex
  • Our café, relaxing zone, gym, and great amenities around the office
Mám zájem o tuto pozici

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