Group Senior Brand Research Analyst

Fortuna has become an established brand among customers within just a few years. We became a proud international Family of companies carrying Fortuna Entertainment Group from the first betting shop. We want to go further and be known for having the best tech departments, offering our employees the usage of modern technologies, and being part of many exciting projects. Our new home is the remarkable Churchill II building, which has a view of Prague. Every detail underlines the company's corporate culture and represents our values. We make every decision and measure every outcome based on our values. Therefore, we focus on keeping accountability, boldness, and customer-centricity at the heart of our philosophy. The workplace layout is 100% ecological, providing ideal conditions for everyday work. We all work as one team and treat each other with respect, openness, a sense of honour, and respect for individual and cultural differences.

Do you want to be one of us?

Fortuna Entertainment Group is seeking a talented and experienced Group Senior Brand Research Analyst to join our esteemed Group Brand Department. In this role, you will be tasked with developing research budgets, needs, and product briefs while working closely with research agencies, markets, product teams, and Group marketing functions. The key focus of this role is to translate customer insights into actionable strategies.

As the Group Senior Brand Research Analyst, you will manage and execute research initiatives and ensure that data collection and analysis are conducted with the utmost rigour and precision. You will collaborate with cross-functional teams to develop comprehensive research plans that align with business objectives and drive growth. Additionally, you will stay up-to-date with industry trends and best practices in research methodologies and data analysis techniques.

BRAND TRACKING & INSIGHTS:

• Keep a pulse on market trends across all our international markets.
• Collaborate with research agencies, shape survey strategies, and drive decision-making.
• Translate insights into actionable marketing strategies.

IN-HOUSE SURVEYS (QUANTITATIVE):

• Oversee various in-house surveys.
• Prepare, maintain, and fine-tune surveys across our global group.
• Report findings to management and local marketing teams.

IMPLEMENTATION & ADVISORY:

• Drive continuous improvement in the research structure within the group.
• Collaborate on group-level brand management, testing ideas, and strengthening brand positioning.
• Conduct multisource analytics, connecting financial results to consumer insights.

• At least eight years of experience in market research, including knowledge of both qualitative and quantitative methods and analysis and brand strategy development.
• Analytical, commercial, and numbers focus on connecting research findings and business implications.
• Strong grasp of market research categories and stay up-to-date on trends to improve the company's research structure.
• Focus on building teams and collaboration across a matrix organization.
• Fluent English.

• Variable compensation bonus.
• Five weeks of holidays.
• Flexible working hours and home office.
• Individual career development plan.
• Meal allowance and Cafeteria Benefit System (universal vouchers for sport, culture, travelling, and health).
• Special offers and discounts from our partners (Dr.Max, Datart, Škoda Auto).
• Various events for employees (tickets for sports events, Well-being programs, workshops, conferences).
• The gym (open 24/7).
• An informal environment with no dress code.
• Fresh coffee by our Barista, fruit Mondays.
• Modern offices in the Churchill office complex with views of Prague Castle.