Head of Performance Marketing

Creative Dock is a company builder. They create innovative projects for their clients from the ground up and launch them on the market. Among their “offspring” are more than 50 start-ups, which include Zonky, Mutumutu, Pointa, SingleCase, or HoppyGo.

Besides founding new start-ups, the company focuses on rebuilding processes and customer journeys in big corporations. They currently operate in 10 European countries employing roughly 350 people. The company develops new projects in several business sectors – they specialize in fintech, insurtech, eHealth, p2p sharing, and publishing among other things.

They believe in managing as much work as they can in-house as opposed to excessive outsourcing. Each project has its own team supported by in-house delivery teams (IT, UX, big data, blockchain, innovations, digital marketing, content, branding, and advertising). Thanks to that, they are able to remain in startup mode and execute the steps quickly without time-consuming processes.

They’re not fond of empty words but rather devote their energy to honest work. Their goal is to expand to other European countries, so they can offer their digital projects and scale the products fast across the continent.

Creative Dock – Who We Are:
We’re a team of experienced entrepreneurs, passionate founders, technical high-riders, hands-on makers and unconventional thinkers. Imagine Creative Dock like a box of lego where everybody is doing their the best to build something special.

What we do:
We create new ways to generate value and revenue through digital transformation in various industries. We build companies, products & services, and digitise incumbent companies, growing their revenue and bringing efficiencies that allow the creation of new business models.
We are an international ventures builder applying digital technologies and fresh thinking to disrupt markets with:

  • impactful enterprises,
  • outstanding products,
  • new business models,
  • customer friendly services.

Our core is execution. We are not consultants. Everything we do has one single purpose - to create valuable ventures for our clients.

Our differentiation is know-how covers each stage from ideas, via building to scaling. Our current territories are fintech, insurtech, marketplaces, retail, e-health, or utilities and they are constantly growing.

Why You Should Join Us:
Creative Dock is a place where you get to showcase your talent, help build products & services from start to finish, and learn from top people across industries. We offer you the opportunity to join a diverse international melting pot of people, with various skill sets & professional backgrounds, and with offices across Europe, you could find yourself working on one of our projects abroad.

If you can relate to the above, read on and get ready for a creative career with us!

What will be your key responsibilities:

We are currently looking for a Head of Performance Marketing who thrives in a busy environment where every day is different. This person would be joining our Studio team which is our in-house creative and performance studio.

At Creative Dock’s Studio we help products and companies speak the language of its audience. Working for insurtech, e-health, finance, energy and automotive brands we cooperate with data, innovation and business teams.

Your challenges:
  • Responsible for the team including testing unit.
  • Coordination with innovation team – You will be the bridge between the innovation and performance teams.
  • Own and implement brand and performance campaign strategies across multiple markets – propose, execute and supervise.
  • Ensure best possible budget allocation by continuously optimizing campaigns based on learnings from A/B tests across creatives, formats, targets, and strategies.
  • Oversee the planning, development, and execution of user acquisition campaigns across paid social, paid search, affiliate, mobile/app, video, and cross-channel while staying within budget.
  • Work closely with the brand marketing and local marketing teams to create aligned consumer communications across all channels to ensure consistent brand messages.
  • Approach decisions in a data-driven, strategic manner to optimize the channel mix and maximize ROAS
  • Ensure proper tracking, attribution, automation, and optimization.
  • Own regular communication of performance marketing against goals, bring clear analysis and insights from the data, and communicate performance to C-level highlighting opportunities and trends for continuous improvement.

What makes us stand out?

We know the right fit is everything.
You’ll get invited for a 1 to 2-day-long “bootcamp” with your future team to see if we’re a good match.

We love to share knowledge.
Apart from regular in-house workshops, our Creative Talks have become a place-to-be for pros to meet up and learn from each other.

Failure doesn’t scare us.
Mistakes are a part of life. We don’t make a fuss about them – we fail, we learn, we try again.

We’re diverse.
Creative Dock is currently an international melting pot of 350+ people with various skill sets & professional backgrounds.

We transcend borders.
We currently operate in 10 offices all over Europe. You, too, might get a chance to work on one of our projects abroad.

What experience should you have:

  • A strong background in performance campaign and general media planning .
  • Experience with lead and sale generation campaigns across multiple channels.
  • Proven ability to utilize qualitative and quantitative data to develop actionable insights.
  • Experience in PPC, RTB and paid social.
  • Experience in testing of any king (e.g. A/B testing).
  • Experience leading people and creating a bridge between different teams.
  • Ability to handle stress – or rather not, we avoid stress by no letting it get to us.
  • Excellent people skills and communication skills in English (Czech is a plus).
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