Marketing Manager - IPF Digital - Prague

Your primary area of focus is to ensure profitable growth of Creditea in Czech market. Working directly with the Country Manager you will be responsible for creating of the marketing plan that involves understanding of the target market segment, bringing the knowledge of competition, understanding of the market golden standard value proposition, and defining the right response to that. You will lead the marketing execution with the full scope of performance and offline media. Your feedback about the market specifics will be vital for further development of IPF Digital Marketing and Product strategy, customer journeys and solutions design. You will keep the key role in effective customer acquisition and maximization of life-time value of customer base.

What will be your key responsibilities:

Actively leading and managing Creditea digital brand on the Czech market
Working with the Country Manager on marketing sales strategy for both digital and offline channels from conception to execution
Co-work with IPFD Hub Marketing team in creating of marketing strategies and execution
Taking the lead in managing all marketing related partners, agencies, and suppliers
Building effective marketing communication through insightful creatives and balanced media mix
Providing customer insights to UX team in the development of the digital user journey
Support the development team of digital user journey from a functional and creative point of view
Fully understanding the wider digital issues such as UI, UX, and the latest digital solutions ensuring the online experience is keeping abreast of innovations in the digital world
Participating the development and delivery of the overarching brand strategy, working with the Hub marketing team
Working in partnership with all functions to deliver strong insight into consumer needs and market environment
Working in collaboration with other key stakeholders to maximise awareness and create brand engagement in the country
Measure and report performance of all digital marketing campaigns and assess them against goals
Identify trends and insights and optimize spend and performance based on the insights

What experience should you have:

Bachelor or master degree in marketing or a related field
Solid knowledge of digital marketing and website analytics tools (e.g., Google Analytics)
Understanding local media landscape and roles of communication channels
Understanding of emerging digital trends and customer experience
Ability to analyse and interpret information to provide recommendations
Results-driven personality (turning insight into action)
Partnering skills and ability to influence senior managers and gain buy-in through co-creation for Group projects.
Strong interpersonal skills
Knowledge of digital marketing and website analytics tools (e.g., Google Analytics)
Media landscape and media buying principles
SEO/SEM, marketing database, email, social media, and display advertising campaigns
Google AdWords campaigns
CRM and value creation principles on customer base
Brand marketing and 360-degree brand communication
Experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns
Experience in setting up and optimising Google AdWords campaigns
Experience in marketing strategy development, planning and implementation
Fluent in English
Excellent communication skills

What do you get in return:

Interesting, diverse and responsible work.
The opportunity to grow and to learn new things.
We will provide you with mobile telephone and notebook.
You will be awarded by motivational financial scheme.
You will be part of friendly and open team.
We offer flexible working hours (37.5 / week), and possibility of working from home 2 days a week , so you can manage your time according to your needs.
MultiSport Card, so you take advantage of sport and wellness clubs located around the whole CR.
The other benefits are 28 days of leave, tea and coffee available for free, 2 days of leave during the year so you can participate on voluntary activities, share programme, meal tickets, contribution to your pensionary insurance, 3x days of leave for „new“ fathers.

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