CRM Strategy Expert - Czech Republic

We make data work for marketing.

Colours of Data is evolving the way our clients use data to both know and communicate with their customers in their customer journey activities. We make businesses customer-centric and data-driven.

Your mission is 🎯

to partner with Petr and the team, lead large projects involving data management and using marketing technologies, co-create the company proposition, and elevate our service delivery to another dimension 🚀.

The role is focused on translating complex business needs into actionable customer journey plans that deliver measurable results.

What will be your key responsibilities:

What else will you be doing 👇

acting as a solutions architect for our clients, providing guidance and expertise on CRM strategy development and implementation
identifying and analyzing our client's requirements and priorities
co-creating campaign concepts that leverage data, personalization and multi-channel communication to increase efficiency and optimize the customer experience
collaborating on the design and implementation of technical integrations
training clients, inspiring them to think differently so that new tools and opportunities are used correctly
working with CRM platforms - Bloomreach Engagement (Exponea) and others that we implement for our clients.

What experience should you have:

Your expertise & experience includes 🎓

experience in a similar role including client consultations and ability to communicate with different levels of seniority
expertise in integrating and deploying CRM platforms through configuration, development and integrations with third parties
proficiency in marketing automation solutions
marketing experience in the online/digital world - CRM/CVM, emailing, PPC, social, etc.
previous experience with Bloomreach (Exponea) is a huge bonus
Czech & English at professional working level.