Marketing Specialist

Campaigns & Lead Generation:

• Planning, coordinating, and optimizing online campaigns (LinkedIn, Google Ads, Meta Ads, etc.)
• Defining target audiences, managing performance, and generating qualified leads for leasing teams
• Preparing regular reports and recommending improvements based on results
• Coordinating external agencies with setup of Google Tag Manager, and OneTrust (cookie consent sysetm)
• Working regularly with HubSpot (CRM system) – setting up and designing newsletters, workflows, and automated emails

Analytics & Reporting:

• Analyzing campaign results and monitoring website and digital performance
• Preparing regular marketing and leasing reports and insights

Technical & Administrative Tasks:

• Coordinating technical vendors (e.g., cookie lists, analytics tools, web tracking)
• Maintaining digital marketing systems and tools – access management, licenses, setups

Social Media Content & Community Management:

• Posting content on LinkedIn, Instagram, Facebook, and YouTube
• Managing content boosting and tracking boosting budgets
• Creating visuals in Figma (graphic tool)

Website & Content:

• Maintaining and managing content on the corporate website (WordPress)
• Supporting website updates and design refreshes
• Coordinating content translations and updating with internal and external partners
• Ensuring accuracy and consistency of information, visuals, and messaging

Internal Support:

• Supporting marketing teams across all HB Reavis markets
• Providing basic graphic assignments (basic visuals and brand assets)

• Experience from similar role or from digital/marketing agency min 2 years
• Fluency in English
• Analytical skills, data driven approach, UX & CX focus
• Basic knowledge of Figma and HubSpot
• General knowledge of Google Analytics 4, Looker Studio or similar
• Self-driven and proactive
• Always looking for innovative solutions (e.g., AI, digital tools, new technologies)
• Positive attitude towards learning new skills, proactive mindset and friendly personality
• The capability to drive projects, both independently and collaboratively, and deliver results

• 5 sick days / year
• Time for personal matters
• Parking
• Annual credit to use in HB Reavis Benefit Cafeteria
• Life and accident insurance
• Meal vouchers fully covered by the company
• A friendly, team-oriented working atmosphere
• Flexible working time