- Lead and structure strategic problem-solving for clients in areas such as market segmentation, customer insight, brand positioning, and value proposition development
- Work hand-in-hand with brand strategists, marketing specialists, and creative teams, translating insights into actionable plans
- Collaborate with business analysts and technology teams to ensure strategic alignment and readiness for implementation
- Drive and support cross-functional workshops, discovery sessions, and client interviews to uncover needs and opportunities
- Help define and build the consulting capability within the marketing agency — shaping methodology, tools, and best practices
- Take ownership of project scoping, timelines, client communication, and delivery quality
- Be a trusted advisor to senior client stakeholders, offering clear recommendations and frameworks for decision-making