Campaign Marketing Manager

What we expect from you

• Embrace a Customer-Obsessed Mindset: Prioritize customers as the core of our universe by understanding their needs, preferences, and emerging trends. Continuously monitor competitors and international markets to deliver experiences that cultivate loyalty.
• Be a True Foodie: Develop in-depth knowledge of our assortment, from the finest products to standout farmers, and highlight the game-changing offerings that enhance our communication.
• Execute Campaigns with Precision: Localize centrally developed marketing briefs into impactful local campaigns. This includes preparing persuasive copy, localizing content, syncing up with the Commercial team to ensure top-notch offerings, and handing over deliverables on time and in perfect shape.
• Coordinate Social Media Activities: Work hand-in-hand with the Social Media Manager to create channel-specific communication plans and long-term strategies.
• Drive Growth Initiatives: Acquire first-time users, boost order volumes, and re-engage inactive segments. Expand Baby Club membership and secure partnerships that fortify our business and customer value.
• Oversee Influencer Marketing: Together with the Social Media Manager, initiate new collaborations, launch campaigns, track performance, and plan brand awareness and acquisition tactics strategically together.
• Collaborate with CRM & Digital Marketing Teams: Align messaging across internal channels (newsletters, push notifications, SMS) and external media (paid social, display).
• Conceptualize retention campaigns, leverage customer segmentation insights, and employ best practices for reactivation.
• Work Cross-Functionally: Partner with local teams including Customer Care, Commercial, Supply Chain, Warehouses, or Finance to support day-to-day activities and meet business objectives.
• Manage the Local Budget: Monitor spending carefully, invest wisely, and deploy resources to maximize results.

• Strategic Vision & Data Savvy: Ability to interpret complex data, derive actionable insights, and shape long-term marketing plans accordingly.
• Proven Marketing Expertise: Experience in campaign planning, social media coordination, influencer outreach, and CRM optimization.
• Strong Communication & Teamwork: Exceptional written and verbal communication skills, plus a collaborative spirit for working with diverse stakeholders.
• Adaptability, Speed & Curiosity: Eagerness to stay current with market trends, competitor activities, and evolving consumer behaviors. Be able to challenge the status quo and think outside the box.

What we offer

• Your work will have a direct impact on the company's results
• We will implement your good ideas almost immediately – not waiting for the approval of the headquarters somewhere in the world
• You will not be bound by corporate processes
•  Your work has to be innovative and meaningful, we do not want to follow trends, but set them
• Last but not least, we mainly offer a fair reward and the possibility of professional growth and education, also a great bunch of people around and a legendary company events