Group performance Manager

What we expect from you?

• Performance Marketing Strategy: Develop and implement a comprehensive performance marketing strategy aligned with our business goals and target audience. Utilize your expertise to identify key performance metrics, set clear objectives, and design data-driven campaigns to drive customer acquisition, engagement, and conversions.
• Campaign Management: Oversee end-to-end campaign management, including planning, execution, optimization, and reporting. Collaborate with cross-functional teams such as creative, content, and analytics to ensure campaigns are effectively implemented across various digital channels.
• Budget Allocation and Optimization: Manage digital marketing budgets effectively, ensuring optimal allocation of resources to different campaigns and channels. Continuously monitor and optimize campaigns to maximize ROI and achieve cost-efficiency.
• Performance Analytics and Reporting: Utilize analytical tools and platforms (Google Analytics 360) to track campaign performance, generate actionable insights, and provide regular reports to stakeholders. Conduct in-depth analysis of data to identify trends, opportunities, and areas for improvement.
• Conversion Rate Optimization (CRO): Lead initiatives to optimize conversion rates across digital channels, leveraging A/B testing, landing page optimization, and user experience enhancements. Implement CRO strategies to improve website engagement, reduce bounce rates, and increase overall conversion metrics.
• Team Leadership and Development: Provide guidance and mentorship to a team of digital marketing professionals, fostering a collaborative and results-driven culture. Encourage knowledge sharing, continuous learning, and the adoption of best practices to enhance the team's performance.
• Industry Trends and Innovation: Stay updated with the latest trends, technologies, and industry developments in performance marketing. Identify emerging opportunities and recommend innovative approaches to drive growth and gain a competitive edge.

    What we look for?

• Previous experience with digital marketing (min. 8 years)
• Creative, Strategic and conceptual thinking
• Able to work in a cross functional team on a tight deadline
• Analytical skills, able to deep dive into an issue
• Passion for food
• Knowledge of the retail environment is an advantage
• Organisational skills and ability to get things done on time
• English language skills B2/C1

What we offer?

• Your work will have a direct impact on the company's results
• We will implement your good ideas almost immediately – not waiting for the approval of the headquarters somewhere in the world
• You will not be bound by corporate processes
• Your work has to be innovative and meaningful, we do not want to follow trends, but set them
• Last but not least, we mainly offer a fair reward and the possibility of professional growth and education, also a great bunch of people around and a legendary corporate events