Head of Sales & Commercial Expansion

Role Mission

Lead and scale Beohemija’s commercial strategy — from developing go-to-market plans and establishing distribution networks, to building strong partnerships across Europe and other priority regions. We are seeking an experienced, proactive commercial leader from the FMCG/detergent industry with a proven track record in building and devoloping diverse markets. The appropriate candidate shall lead expansion strategy across all channels Beohemija oprates as well as recover new opporunities

Key Responsibilities

• Develop and execute the commercial and sales strategy.
•  Build and manage a distributor network and key retail relationships across targeted markets
• Own the P&L ensuring sustainable and profitable growth
• Lead go-to-market execution, working closely with production, marketing, logistics, R&D and General services.
• Negotiate commercial terms, framework agreements, and joint business plans with distributors and retail partners as well as supervise the excellence and set the targets of own distribution
• Monitor competitive landscape, identify market trends, and propose new market opportunities
• Build, lead, and mentor a high-performing commercial & business development team
• Contribute to portfolio strategy and support the introduction of new products tailored to the markets
• Actively support group-wide strategic initiatives related to expansion and growth

Education and Experience:

• University degree (economics, technical, or other relevant field)
• Minimum of 10+ years of experience in sales and commercial functions, with at least 5+ years in senior sales or marketing leadership roles
• Experience in the FMCG industry
• Experience working across European markets

Professional Knowledge and Skills:

• Proven track record in market development, distribution network building, and go-to-market strategies
• Experience in P&L ownership and delivering profitable growth
• Strong negotiation skills with proven experience working with distributors and retail partners
• Solid understanding of different sales channels
• Strong analytical skills with the ability to identify new market opportunities
• Leadership and Personal Competencies
• Strong leadership and people management skills
• Entrepreneurial mindset with a proactive, growth-oriented approach
• Strategic thinking and strong communication skills

Other Requirements:

• Excellent command of English
• Willingness to travel frequently

• A pivotal role in building Beohemija’s business and shaping the company’s long-term trajectory
• Direct influence over strategy, market relevant decisions, and product portfolio development
• An opportunity to work with modern, highly scalable production facilities backed by CE Industries Group
• The chance to create and lead the commercial organization and supervise domestic distribution
• Fast decision-making environment with strong support for innovation, ownership, and autonomy
• A competitive compensation package aligned with seniority and business outcomes