HR Product Communication and Engagement Lead - BA

We’re looking for Product Communication Lead to amplify the impact of our People Development products across our global workforce. This high-impact role sits at the intersection of product management, user experience and employee engagement. You’ll drive adoption, measure success, and ensure our products are fully embraced by employees worldwide.

Key Responsibilities:

• Drive Adoption & Engagement: Develop and implement strategies that increase employee usage and engagement across our products.
• Craft Product Communication & Experience: Create communication strategies that position HR products as essential resources, utilizing product data, user feedback, and engagement metrics to inform and optimize messaging.
• Leverage Analytics for Continuous Improvement: Use data insights from usage patterns, surveys, and feedback loops to refine and enhance the product experience, driving ongoing user satisfaction.
• Collaborate Across Teams: Partner with product managers, UX designers, HR tech experts, and data analysts to ensure seamless product implementation, continuous improvement, and adoption across the organization.
• Iterative Optimization: Use A/B testing, analytics, and feedback to continuously refine product messaging, features, and user journeys, ensuring ongoing engagement and product optimization.
• Scale Globally: Support the worldwide scaling of People Development initiatives, maintaining a consistent narrative and ensuring regional and cultural relevance across multiple locations.
• Drive Adoption & Engagement: Design and execute strategies to increase usage and employee engagement across People Development products (learning platforms, skill and performance management, engagement surveys etc.).
• Product Communication & Experience: Develop communication strategies that frame HR products as essential, using insights from product data, user feedback, and engagement metrics.
• Leverage Analytics: Use usage data, survey results, and feedback loops to assess and improve the product experience for end-users.
• Cross-Functional Collaboration: Work closely with product teams, UX designers, HR tech teams, and data analysts to ensure seamless implementation and adoption across the business.
• Iterative Improvement: Use A/B testing and feedback loops to optimize messaging, features, and user pathways for ongoing improvement.
• Scale Globally: Support the scaling of HR product initiatives across the company, ensuring consistent narrative and engagement across multiple regions and cultures.

The published salary is the minimum possible offer.
The starting salary may be higher depending on the extent of fulfillment of the employee's requirements (education, language skills, required practice, personality assumptions and skills).

You hold a degree in Business Administration, Human Resources, Communications, or a related field, and have a minimum of 4 years’ professional experience in digital product communication. You bring the following skills and qualifications:

• Digital Product Expertise: You understand the dynamics of digital product management, user engagement, data-driven decision-making, and growth marketing, and you have a proven track record of driving product success.
• Change Management: You’re skilled at influencing stakeholders, managing resistance, and driving large-scale product adoption across diverse teams.
• Digital Marketing & Communication: You excel at digital storytelling, internal communications, and user journey mapping, ensuring clear, actionable messaging that drives engagement.
• Collaboration Excellence: Your ability to collaborate effectively across cross-functional teams—including agencies, product managers, communications, and HR—is key to your success.
• Strong Communication with a Product Focus: You have a knack for crafting compelling communication campaigns that do more than inform— they engage and drive action.
• Analytical Acumen: You are comfortable analyzing success metrics such as user activity and retention rates, and tying them back to broader product goals and organizational outcomes. 
  Multimedia Content Creation (preferred): Experience with tools like Adobe Premiere Pro, CorelDRAW, Figma, and Photoshop is an asset, allowing you to create professional, engaging content.
  
• Multimedia Content Creation (preferred): Experience with tools like Adobe Premiere Pro, CorelDRAW, Figma, and Photoshop is an asset, allowing you to create professional, engaging content.
• Fluent in English: Your communication skills in English are at the highest level, ensuring you can connect effectively with our global workforce.
• Flexibility: You are open to occasional business travel to ensure alignment and engagement across various regions.

• Annual bonus
• Fully paid meal vouchers
• Mobile phone also for private use
• Discounts for selected Telekom products
• Supplementary pension saving contribution
• Cafeteria system of benefits/Multisport card
• Sick days
• Sports club & Health days
• Teambuildings, summer & Christmas party
• Opportunities for career growth
• Referral program
• Flexible working time