Marketing Communications Specialist (m/w/d)
Our client is the leader in precision dispensing, fluid management, and related technologies, operating in 30 countries. The company engineers, manufactures, and markets differentiated products for dispensing adhesives, coatings, sealants, biomaterials, and other materials.
In order to strengthen its Marketing team, the company is seeking a Marketing Communication Specialist (m/w/d) in Lüneburg.
What will be your key responsibilities:
- Planning, developing, coordinating, and managing B2B marketing and communication measures for one specific company division.
- Expanding and further developing existing marketing and communication activities, particularly in the online area.
- Conceiving and implementing sales promotion measures in collaboration with product management and marketing.
- Creating target group-specific marketing and communication materials for case studies, press releases, data sheets, presentations, trade fairs, websites, social media, etc.
- Managing content of social media channels and digital marketing campaigns.
- Conceiving, planning, and implementing customer events, trade fairs, and webinars.
- Controlling online marketing activities in the area of SEO as well as developing and implementing best practices implementing SEO and analysis evaluations with Google Analytics.
- Recognizing new marketing trends and technologies early.
- Ensuring corporate standards in marketing materials.
What experience should you have:
- Experience in developing and implementing sales and marketing strategies in a technical B2B environment.
- Extensive knowledge in the conceptual preparation of technical issues requiring explanation and their implementation in various media forms.
- Confident handling of SEO tools and marketing automation tools.
- Experience in managing and dealing with external service providers and agencies.
- Good knowledge of project management.
- Business fluent in English as well is intermediate in German.
- Excellent knowledge of MS Office.
- Bachelor's or Master's degree in Marketing or other relevant business degree is preferred.
- Several years of progressive experience in marketing of technical products while demonstrating business understanding and ability to drive results.
What do you get in return:
- Dynamic and international working environment
- 13th-month salary
- Holiday allowance
- Possibility of home-office days (two days per week)
- 30 off-days
- Indefinite contract
- Job-Rad
