Corporate Marketing & Communications
• Leading and executeing the local marketing and communications strategy for Germany in alignment with business priorities and Group Marketing.
• Overseeing all external communications, working closely with the local PR agency to deliver consistent corporate and project communications.
• Acting as the primary marketing business partner for the German team, ensuring marketing activities effectively support commercial objectives.
• Managing local marketing budgets, KPIs.
• Managing and continuously update German-language digital channels.
• Ensuring consistent implementation of the HB Reavis brand across all local marketing activities.
Project Marketing & Leasing Support
• Leading the marketing strategy for future developments, from early positioning and branding through to market launch.
• Coordinating the development of project brands, messaging, visual identity and go-to-market activities in collaboration with external agencies and internal stakeholders.
• Developing and executing marketing initiatives supporting pre-leasing and leasing activities.
• Overseeing the creation of marketing materials including project websites, leasing presentations, brochures, and other client-facing content.
• Supporting the visibility and positioning of development projects through integrated marketing and communications activities.
Stakeholder & Agency Management
• Managing relationships with external PR agency and marketing suppliers, ensuring high-quality delivery and effective budget management.
• Collaborating closely with Leasing, Asset Management, Development team to ensure marketing initiatives support business priorities.
• Supporting additional business initiatives requiring marketing or communications expertise.
• Identifying opportunities to create compelling client and tenant stories, case studies and thought leadership content that strengthen the company's market position.