Marketing Research and Insights Specialist

Market & Customer Research

• Design and execute market research studies to uncover customer behavior and preferences.
• Conduct both qualitative and quantitative research to deliver actionable insights.
• Analyze and interpret data to identify trends and provide strategic recommendations.

External Data Gathering & Analysis

• Collect, synthesize, and analyze external data sources such as industry reports, competitor analyses, and scientific studies.
• Maintain a comprehensive understanding of market conditions, consumer trends, and sociological insights.
• Leverage external research to inform and support marketing strategies and business initiatives.

Group Brand Tracking Management and Net Promoter Score studies

• Take responsibility for managing the Group Brand tracking study, including cooperation with external research agencies.
• Ensure the brand tracking study aligns with business objectives and provides meaningful insights.
• Analyze brand performance and identify areas for improvement based on tracking results.

Collaboration with Customer Experience Tribe

• Share insights with the Customer Experience Tribe to support cross-functional initiatives.
• Collaborate on conducting and evaluating research that enhances customer understanding and experience.
• Provide data-driven recommendations to improve customer satisfaction and engagement.

Internal Research Execution

• Work closely with the CRM team to execute internal research projects.
• Collaborate on designing surveys and research initiatives to gather customer insights from internal data sources.
• Use findings from internal research to improve CRM strategies and customer engagement efforts.

Agency Collaboration & Ad-hoc Research

• Manage relationships with research agencies to ensure quality and timely delivery of studies.
• Oversee ad-hoc research projects, ensuring they align with strategic needs and offer valuable insights.
• Implement findings from external research to optimize marketing and business strategies.

Data Analysis & Reporting

• Present research findings and actionable insights to stakeholders clearly and persuasively.
• Develop reports and visualizations to communicate market trends, customer insights, and research outcomes.
• Utilize data analysis tools like Excel, SQL, or Tableau, or demonstrate a strong willingness to learn these tools.

Must-Have:

• Expertise in sociological and market research methodologies.
• Several years of experience in a market research agency or a similar role.
• Strong analytical, communication, and problem-solving skills.

Good to Have:

• Educational background in research methodology, sociology, or market research.
• Experience with data analysis software, such as Excel, SQL, or Tableau, or a strong willingness to learn these tools.
• English language proficiency.