Product CMO - Head of Online Marketing

We are looking for a Product CMO - Head of Online Marketing for itrinity, a fast growing tech-company based in Slovakia and Czechia. 

What will be your key responsibilities:

  • Planning and implementing marketing strategies for specific products.
  • Planning and implementing SEO, Content and Link Building strategies for specific products, internally, or with the help of agencies.
  • Ensuring that your team is performing well, with active day-to-day participation and **hands-on** help.
  • Setting marketing KPIs and objectives (typically CPA) per marketing activity.
  • Tracking KPIs on a regular basis and reporting to management.
  • Managing and controlling the execution of the marketing budget
  • Looking for growth opportunities across all the channels
  • Using data and reports to make evidence-based decisions.
  • Hiring marketing experts for your team.
  • Cooperating with development and customer support teams.

What experience should you have:

  • At least 5 years of experience with core marketing areas, such as SEO & Content, Performance, Email, Behavioral, Social, etc. in detail to lead your team by and with hands-on approach.
  • Extensive skills in SEO, content and link building.
  • Extensive skills in using Google Analytics, Google Adwords and data analytics tools.
  • Extensive skills in performance marketing and PPC, as it is crucial for our products.
  • Understanding of e-mail marketing and hands-on experience with running e-mail marketing campaigns via multiple platforms
  • Ability to measure and evaluate all marketing activities on a weekly/monthly basis, and plan next activities based on results.
  • Agile way of thinking, step-by-step implementation, fast and small steps, checking the results, improving if it makes sense.
  • Profit driven thinking, invest in the activities which will have the biggest impact on EBITDA for our portfolio.
  • Ability to perform business/marketing analyses with internal data (SQL knowledge is an advantage).
  • Be smart, creative, full of ambition and have a strong analytical mindset.
  • Very good written English (B2/C1).

What do you get in return:

  • 4 products under one roof (Mangools, UptimeRobot, EmailListVerify, WarmUpInbox).
  • Founder-led company.
  • Agile, small steps, MVP first + iterative changes.
  • Highly competitive rates.
  • Time & place flexibility - remote work.
  • Great work diversity.
Mám zájem o tuto pozici

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