Senior CRM Manager (m/w/d)

What we offer 

• Exciting job with essential impact on customer experience and company results
• Ability to implement good ideas quickly without long & cumbersome approval processes
  
• Opportunity to set trends in a space of innovative and meaningful creative work
  
• Engaging work environment, collaboration with Executive Board and multinational teams
  
• Outstanding compensation driven by the job significance and impact
  
• Stock options
  
• Flexible working arrangement with unlimited holidays
  
• Location of this role preferably in Munich
  

Rohlik Group operates Europe's leading online grocery delivery service. We are on a mission for our customers’ healthier and happier lives by helping them eat and live better. Marrying state-of-the-art technology and logistics with love for food, we deliver up to 20,000 SKUs of high quality groceries to our customers as fast as in 60 minutes. We carry all the favorite brands, plus a range of affordable own-label products. In each city we carefully select the best quality and freshest local products to save our customers time; from butchers to bakery, and fresh produce directly from farmers via our unique Farm-to-Door program.

Today we have 1,500,000+ customers in major European cities including Prague, Vienna, Munich and beyond. Last year we delivered more than 11 million orders.

We are the fastest growing online grocery delivery service in the DACH region, so far operating in Vienna, Munich and Frankfurt, expanding to Berlin in Spring 2024 and Hamburg soon after. This marks the beginning of a period of expansion to 20 cities in the DACH region by 2030.

Department Overview 

We build our brand around our belief that everyone should have access to better food and higher quality of life. We acquire new customers by winning their trust through superior service, helping their families to run smoothly, and differentiating ourselves with the rich offer of local, fresh, high quality products. 

The DACH marketing department is primarily responsible for growing the business: Via executing our marketing strategy based on understanding local customer needs, planning and executing campaigns and activations in order to grow the customer base, to excite and engage customers, and ultimately to plan and generate demand for our services Knurspr in DE and Gurkerl in AT in each city we operate in. The department consists of a local team of campaign managers, growth hackers, CRM specialists, designers, trade and demand planners based in our Munich and Vienna offices, and works closely with a Prague-based central Marketing Hub of CRM, design, campaign and performance experts.

What we expect from you 

• Develop and implement strategic CRM campaigns and processes, focusing on email, push, and SMS channels for the DACH region
  
• Implement the CRM strategy through the design and implementation of automations along the customer lifecycle
  
• Enhance and optimise CRM campaigns using A/B testing, personalization, and segmentation to improve performance
• Manage and advance our CRM system, ensuring its alignment with our marketing objectives.
  
• Oversee daily demand generation through CRM initiatives
  
• Identify and tap into new customer segments and potentials
  
• Analyse data from various sources, including CRM, web analytics, and business intelligence, to optimise ROI
  
• Collaborate closely with the entire marketing team and other internal stakeholders, such as Category Management, Operations, Customer Service, and Business Intelligence
  
• Act as the primary contact for senior stakeholders regarding CRM activities within the DACH organisation
  
• Work closely and maintain regular communication with the CRM Group-Hub
  
• Lead and mentor trainees, working students, or junior managers within the CRM department
  
• KPI’s typical for the position
  
• Improvement of lifecycle metrics (e.g. onboarding rate, churn rate)
• Improvement in customer engagement metrics (e.g., open rates, click-through rates)
  
• Increase in customer retention rates and frequency
• Growth in average revenue per user (ARPU)

• Bachelor's or master's degree in Marketing, Communication, IT, Data Science, or a related field.

• At least 3-5 years of relevant experience in CRM marketing.

• Initial experience in team leadership.

• Excellent command of German and proficiency in English.

• Strong analytical skills and the ability to derive insights from data.

• Independent, goal-oriented, and organised work style.

• High adaptability and flexibility to adjust priorities in a dynamic startup environment.

Categories: White Collar Prio A

Locations: München, Freising, Garching bei München