Head of Route to Market & Venture Sales Operations

We are seeking a dynamic and experienced Head of Route to Market & Venture Sales Operations to lead and support sales teams across multiple client accounts and various industries, with a focus on FMCG. This pivotal role will drive go-to-market and ensure the success of Creative Dock's venture sales teams. 

The ideal candidate will be a seasoned FMCG sales leader with a proven track record in strategic growth, team building, sales process optimization, and delivering exceptional results in the UK and European markets. This role requires a deep understanding of diverse route-to-market strategies and the operational expertise to implement them effectively.

Responsibilities:

Route to Market Strategy: Develop and implement comprehensive route-to-market strategies, including direct sales, distributor partnerships, e-commerce channels, and other relevant models for new product market launches. This includes market analysis, channel selection, pricing strategies, and logistical considerations to optimize market penetration and revenue generation. The Head of Route to Market & Venture Sales Operations will be responsible for identifying the most effective routes to market for different product categories and target markets, ensuring alignment with overall business and client objectives.

Strategic Sales Leadership: Design and implement a comprehensive sales framework aligned with organizational and venture objectives. Identify and prioritize high-impact sales channels for new physical product launches, starting with the UK market. Lead the development and execution of go-to-market strategies for global physical product innovation. Develop and implement new market entry strategies, starting with the UK and expanding within Europe. Define and implement route-to-market strategies (direct sales, distributors, e-commerce) optimized for each target market.

Sales Excellence & Process Optimization: Build a culture of sales excellence by implementing tools and methodologies across Creative Dock Group and venture teams. Standardize sales processes to improve efficiency and scalability. Establish a robust sales enablement framework, including training programs for venture leads and teams.

Cross-Functional Communication & Collaboration: Foster strong communication and collaboration across various departments (e.g., marketing, product development, supply chain) to ensure alignment on route-to-market strategies and seamless execution. Facilitate effective communication channels and processes to enable information sharing and problem-solving. Build strong relationships with key stakeholders in different functions to achieve shared goals.

Performance Tracking & KPI Management: Define and implement KPIs aligned with revenue, profitability, and client satisfaction goals. Monitor and analyze sales metrics to identify trends and opportunities. Provide regular performance reports to senior leadership.

Requirements:

• 10+ years of sales experience, including 2+ years in senior leadership, preferably within the FMCG industry in a regional role.
• Demonstrated ability to design and execute successful sales strategies.
• Deep knowledge of route-to-market strategy and new product sales strategy
• Proficiency in data analysis to track KPIs and optimize sales performance.
• Exceptional leadership, mentoring, and team-building skills.
• Outstanding negotiation, presentation, and interpersonal skills.
• Hands-on approach allowing fast decision-making combined with creative and innovative solutions
• Strong stakeholder management

Hiring Process:

• Screening phone call with the recruiter.
• Interview with the Hiring Manager
• Bootcamp: Spend one day with your potential team to showcase your work and learn about Creative Dock.

Equal Opportunity Employer:

Creative Dock is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Creative Dock

We believe that ideas matter.

Our core business is creation by doing.

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