Marketing Manager (50% FTE)

Corporate Marketing & Communications

• Lead and execute the local marketing and communications strategy for Germany in alignment with business priorities and Group Marketing. 

• Oversee all external communications, working closely with the local PR agency to deliver consistent corporate and project communications. 

• Act as the primary marketing business partner for the German team, ensuring marketing activities effectively support commercial objectives. 

• Manage local marketing budgets, KPIs.

• Manage and continuously update German-language digital channels.

• Ensure consistent implementation of the HB Reavis brand across all local marketing activities. 

Project Marketing & Leasing Support

• Lead the marketing strategy for future developments, from early positioning and branding through to market launch. 

• Coordinate the development of project brands, messaging, visual identity and go-to-market activities in collaboration with external agencies and internal stakeholders. 

• Develop and execute marketing initiatives supporting pre-leasing and leasing activities. 

• Oversee the creation of marketing materials including project websites, leasing presentations, brochures, and other client-facing content. 

• Support the visibility and positioning of development projects through integrated marketing and communications activities. 

Stakeholder & Agency Management

• Manage relationships with external PR agency and marketing suppliers, ensuring high-quality delivery and effective budget management. 

• Collaborate closely with Leasing, Asset Management, Development team to ensure marketing initiatives support business priorities. 

• Support additional business initiatives requiring marketing or communications expertise. 

• Identify opportunities to create compelling client and tenant stories, case studies and thought leadership content that strengthen the company's market position. 

• 5+ years of experience in B2B marketing, with commercial real estate experience strongly preferred. 

• Proven experience developing and delivering strategic marketing plans that support commercial objectives. 

• Experience managing branding, positioning and marketing campaigns for real estate developments or comparable B2B projects is highly desirable. 

• Strong project management skills with the ability to coordinate multiple stakeholders and external agencies. 

• Excellent communication and presentation skills. 

• Fluent German and English (written and spoken). 

• Self-driven, proactive and comfortable working independently in a 50% FTE role.