Digital Customer Acquisition Specialist (Search Marketing Specialist)

Power Technique Business Area is looking for a Digital Customer Acquisition Specialist responsible to drive potential customers to the websites and optimize the site.

What will be your key responsibilities:

  • Develop and execute Search Engine Optimization (SEO) & Search Engine Marketing (SEM) strategy with Division & Customer Center.
  • Support the business to secure 1st position on Google for our targeted keywords.
  • Drive Organic non-branded traffic to PTBA sites.
  • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
  • Manage both on-page SEO and off-page SEO.
  • Conduct SEO audits.
  • Collaborate with Divisions & Customer Centers to create high-quality content around important, relevant terms.
  • Pickup local best practices to share in our competent development platforms.
  • Provide training to Division & Customer Center on Digital Customer Acquisition.
  • Stay up to date with the latest trends and changes with SEO and major search engines.
  • Investigate to establish more sources of online traffic such as search engine ads, affiliates, social media, etc.
  • Work side by side with division & customer center to create content that supports both strategic and tactical marketing and sales initiatives to drive the highest possible impact and results.

What experience should you have:

  • Strong bias toward taking action.
  • Thorough knowledge of search ranking and optimization factors and key algorithm updates.
  • Knowledge of what works and doesn’t work in SEO.
  • Proficiency in web analytics software and keyword tools.
  • Experience with a data-driven SEO analysis and optimization.
  • Excellent written and oral communication skills in English.
  • Creative, flexible, dedicated, and able to meet aggressive deadlines.
  • You should understand both content marketing strategy and the use of analytics to measure and optimize performance.

What do you get in return:

  • Friendly atmosphere, people are happy networking together even after work - volleyball, team buildings, holidays together.
  • Nice open space offices at Prague at Pražského povstání.
  • Flexible working hours, Home Office.
  • Onboarding of new employees procedure.
  • 25 days off.
  • Meals tickets, MultiSport card.
  • Language courses, educational activities according to the individual development plan.
  • Contribution to supplementary pension insurance, life and accident insurance.
Mám zájem o tuto pozici

Poslat nabídku na e-mail