Rohlik Group operates Europe's leading online grocery delivery service. We are on a mission for our customers’ healthier and happier lives by helping them eat and live better. Marrying state-of-the-art technology and logistics with love for food, we deliver up to 20,000 SKUs of high quality groceries to our customers as fast as in 60 minutes. We carry all the favorite brands, plus a range of affordable own-label products. In each city we carefully select the best quality and freshest local products to save our customers time; from butchers to bakery, and fresh produce directly from farmers via our unique Farm-to-Door program.
Today we have 1,500,000+ customers in major European cities including Prague, Vienna, Munich and beyond. Last year we delivered more than 11 million orders. We are the fastest growing online grocery delivery service in the DACH region, so far operating in Munich, Frankfurt and Vienna, expanding to Berlin in Spring 2024 and Hamburg soon after. This marks the beginning of a period of expansion to 20 cities in the DACH region by 2030.
We build our brand around our belief that everyone should have access to better food and higher quality of life. We acquire new customers by winning their trust through superior service, helping their families to run smoothly, and differentiating ourselves with the rich offer of local, fresh, high quality products.
The Head of Public Relations DACH will work closely with the DACH marketing department, who are primarily responsible for growing the business: Via executing our marketing strategy based on understanding local customer needs, planning and executing campaigns and activations in order to create awareness, grow the customer base, to excite and engage customers, and ultimately to plan and generate demand for our services Knurspr and Gurkerl in each city we operate in.
The Head of PR plays a crucial role for creating awareness and building our love brands. He or she engages mostly with the Marketing Director, trade planners and campaign managers in the Marketing team, and is the direct interface to Media, Press an Influencer relationships.