Marketing Automation Strategist

Key Responsibilities:

• Lead the development of comprehensive marketing automation strategies to align with client goals.
• Design workflows, campaigns, and programs that drive lead generation, customer engagement, and revenue growth.
• Analyze and optimize existing marketing automation processes to ensure continuous improvement.
• Collaborate with cross-functional teams, including technical solution specialists, to design and implement marketing automation tools and platform-specific strategies (e.g., SAP, Microsoft, Salesforce, Adobe, Bloomreach, Meiro).
• Serve as the primary business advisor on marketing automation solutions for clients, ensuring alignment with overarching marketing and business objectives.
• Stay informed about the latest trends, tools, and best practices in marketing automation.
• Develop frameworks for tracking and measuring campaign effectiveness, and provide actionable insights to improve performance. 

• Bachelor's or Master's degree in Business, Technology, or related field.
• Proven experience in a marketing automation-focused role in a senior or strategic capacity.
• Deep understanding of marketing automation tools and platforms, including their application in business contexts.
• Strong analytical skills with the ability to derive insights from data to inform strategy.
• Exceptional client-facing skills, including the ability to present ideas, negotiate, and build trust.
• Collaborative mindset with the ability to work seamlessly with technical and non-technical teams.
• Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
• Minimum of 10 years of experience in a marketing automation-focused role, with at least 5 years in a senior or strategic capacity.
• Certifications in marketing automation platforms (e.g., SAP, Microsoft, Salesforce, Adobe, Bloomreach, Meiro) are a plus but not required. 

What's in it for you:

• ACTUM Café with delicious coffee, breakfasts, lunch, and other refreshments
• BBQ parties, team buildings, meetups, knowledge snacks
• language lessons with internal native speakers
• support for education and self-development
• free coffee, tea, and fruit in relax zones
• flexible forms of cooperation
• MultiSport card arrangement
• international environment