Marketing Technology Sales

As a Marketing Technology Business Development Specialist, you will support the growth of Marketing Automation opportunities across international markets and help connect client business needs with ACTUM’s digital expertise.

Your role will combine business development, account research, opportunity qualification, and collaboration with the Marketing Automation team and other ACTUM delivery teams.

The core mission of this role is to identify relevant account signals, open qualified conversations, create opportunities for client meetings, workshops, assessments or RFPs and then cooperate closely with the Marketing Automation Lead on discovery, proposal preparation and deal progression.

This person is expected to be commercially proactive and own the early sales motion: target account research, outreach, qualification, follow-up and opportunity coordination. Once an opportunity becomes strategic, technical or commercially complex, they join forces with the Marketing Automation Lead and continue to coordinate the sales process together.

Your responsibilities:

• Build and maintain target account lists together with the Marketing Automation Lead

• Research potential clients, industries and Marketing Automation opportunities

• Identify signals connected to CRM, customer engagement, personalization, AI, data quality, consent, lifecycle marketing and digital transformation initiatives

• Research account-specific signals such as MarTech stack indicators, market expansion, ecommerce or lead generation maturity, CRM or platform-related hiring, AI/data initiatives, privacy or consent complexity and relevant RFP activity.

• Create opportunity hypotheses and personalized outreach approaches

• Run outbound activities and open relevant conversations with prospective clients

• Use consultative questioning to understand the business problem behind symptoms such as underused platforms, slow campaign execution, messy data, weak reporting, poor personalization or low adoption

• Qualify opportunities and support discovery discussions

• Generate qualified meetings, assessments, workshops and proposal opportunities

• Coordinate client communication and follow-ups during the early sales process.

• Prepare account research, discovery briefs and follow-up summaries

• Support the Marketing Automation Lead with RFP inputs, proposal preparation and opportunity progressionMaintain CRM hygiene, meeting notes, next steps, stakeholder information and pipeline updates

• Track why opportunities progress, stall or are disqualified

• Collaborate with Marketing Automation specialists on workshops, assessments and client opportunities

• Bring market feedback and insights from client conversations back to the team

You do not need to be a Marketing Automation expert from day one. What matters most is curiosity, structure, business thinking, commercial drive and willingness to learn.

 What this role does not own independently:

• Closing complex enterprise deals

• Defining Marketing Automation strategy

• Pricing managed services or commercial models

• Committing delivery scope

• Running complex technical discovery

• Owning senior stakeholder negotiations

These areas will be handled in close cooperation with the Marketing Automation Lead and relevant delivery specialists. Your role is to create and qualify opportunities, coordinate the sales process, prepare account and discovery inputs, manage follow-ups and CRM discipline and involve the Marketing Automation Lead when strategic, technical, commercial or senior stakeholder support is needed.

We are looking for someone who:

• Has approximately 1.5–4 years of experience in B2B sales, SDR/BDR, business development, SaaS, MarTech, CRM, agency or digital consulting environment

• Has experience with outbound, qualification, opportunity generation or structured business development activities

• Has strong communication skills and can communicate clearly, professionally and credibly in a B2B environment

• Is interested in consultative sales and international business development

• Naturally asks diagnostic questions before pitching a product or solution

• Can explain business problems and service value in simple language, rather than only presenting platforms or technical features

• Can work in a structured way and proactively maintain CRM and pipeline activities

• Has interest in Marketing Automation, CRM, AI, customer engagement or digital business topics

• Can connect marketing, sales, CRM or digital problems to commercial outcomes such as growth, retention, efficiency, lead quality or risk reduction

• Is proactive, curious, commercially minded, and motivated to learn and grow professionally.

• Is coachable, accepts feedback, does not overclaim technical knowledge and is comfortable working closely with the Marketing Automation Lead and experienced delivery specialists

• Speaks fluent English (Czech and/or German are a plus, but not mandatory)

• Uses AI tools practically for research, preparation, personalization and productivity.

Nice to have:

• Experience with CRM or MarTech platforms such as Bloomreach Engagement, Meiro, Salesforce, Braze, Klaviyo, Adobe Marketo, Microsoft Dynamics, HubSpot, etc.

• Experience in SaaS, agency, consulting or digital environment.

• Experience with LinkedIn Sales Navigator, Apollo, Cognism or similar tools.

• Exposure to international markets or B2B outreach.

• Experience selling or prospecting into marketing, CRM, ecommerce, digital, data or revenue teams.

• Exposure to international markets such as the US, UK, DACH, Middle East, Southeast Asia or Australia.

• Basic analytical mindset and ability to think in terms of ROI, segmentation, lifecycle campaigns and business impact.

What We Offer

• A role with meaningful ownership: you will not only book meetings, but help identify, qualify and progress relevant business opportunities.

• Direct cooperation with the Marketing Automation Lead on real client opportunities, discovery preparation, RFPs, proposals and deal progression.

• Strong onboarding support, mentoring and close collaboration with experienced professionals.

• Access to trainings, certifications, knowledge sharing and learning materials.

• Training and professional development budget.

• A personalized development plan to support your growth into a consultative MarTech sales professional.

• Opportunity to participate in opening and supporting international deals.

• Exposure to international business development and enterprise-level clients.

• Opportunity to work on complex international digital transformation projects.

• Supportive learning environment where you are not expected to be a technical expert from day one, but are expected to be curious, structured and willing to learn.

• Freedom in utilizing AI and modern sales tools to improve research, preparation, personalization and productivity.

• Flexible working hours and hybrid collaboration setup.

• Professional growth within Marketing Automation, MarTech sales and digital business.

• Possibility to participate in conferences, events and support in sharing professional content externally.

• Team breakfasts, company events and informal team activities.