REGIONAL STRATEGY PLANNER / CONSULTANT

Key Responsibilities

• Provide strategic consultancy and mentorship to local markets on media planning and execution.
• Support markets in developing or refining their media strategies in line with the LEGO Playbook and global frameworks.
• Translate complex ideas and strategies into clear, actionable recommendations for markets with different levels of experience.
• Evaluate and interpret data from various sources (e.g., GWI, consumer insights, MMM models, brand research) to identify trends and opportunities.
• Implement global insights and learnings across BUs, ensuring local adaptation and relevance.
• Partner with creative and media teams to recommend optimal media mix, formats, and creative approaches across different budget levels and channels.
• Leverage and learn internal tools (e.g., CX Tool, Sufficiency Framework, Growth OS, cross-media planning tools) to drive efficiency and alignment with global standards.
• Collaborate across diverse cultures ensuring effective communication and partnership. 

Required Skills & Experience

Media Strategy

• Proven expertise in media planning, ideally with agency background.
• Strong understanding of digital and traditional media, including flighting, cross-media optimization, reach and frequency management.
• Experience adapting media strategies to diverse market conditions and business objectives.

Data & Insights

• Skilled in working with data tools and interpreting insights (GWI, MMM, consumer and brand research).
• Ability to identify actionable insights and translate them into strategy recommendations.

Soft Skills

• Excellent communication, organizational skills (ideally experience with mentoring)
• Hands-on and proactive approach with the ability to drive clarity and alignment.
• Fast learner capable of mastering new frameworks and tools.
• Collaborative mindset and ability to navigate complex stakeholder environments.
• Full project independence and responsibility for the delivery
• English language is absolute must because of regional scope of work

What do we offer?

• Financial remuneration appropriate to the role and your experience 
• After the trial period, selection of benefits in the amount of CZK 15,000/year 
• A company cottage you can use with your team 
• All facilities – laptop, mobile tariff and more 
• Flexible working hours 
• Home office option 
• 5 weeks of vacation 
• 3 My days 
• Fruit in the workplace 
• Multisport card 
• The environment of the beautiful new DOCKin offices 
• Development and education 
• Animal friendly office

When would we like to have you on board? Of course, as soon as possible :)

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